What does ‘certified organic’ mean, why should I go chemical-free and other frequently asked questions

What is organic?

To be certified organic, an Australian business must manufacture a product that is free from synthetic pesticides, herbicides, hormones and antibiotics. The process must be water efficient and biodiversity friendly, from paddock to shop shelf.

What’s the difference between organic and certified organic?

Products we find in our stores, which claim to be ‘organic’ or natural, are generally far from being “organic”, “natural”, “pure” and “chemical-free”. Currently there is very little regulation in governing the use of the word “organic” and ‘natural’, yet many consumers continue to purchase these products with the expectation that they are safer alternative for their family.

When purchasing something that carries a certification mark identifying it as “Certified organic” consumer laws protect you as the customer. Therefore a product that claims to be ‘organic’ but doesn’t carry a certification stamp should be a red flag to consumers.

The Australian Certified Organic (ACO) is Australia’s largest and most trusted Certification body as approved by the Australian Government and continues to work tirelessly to identify companies making false and misleading claims. It is known and respected worldwide as a benchmark for organic standards, having the most stringent regulations ensuring the highest level of organic purity available.